• what is authenticity?
• what makes something authentic?
• why is it authentic/how?
The quality of being authentic; genuineness
Real or genuine, not copied or false.
True and accurate.
The word authenticity is the state of something being authentic, or legitimate and true. Authenticity is important when the value of something is dependent on where it came from or how it was made.
Video Deconstruction:
'I Went to Sydney for a Coke Can?' by Jamie's World.
Coca-Cola sent a letter to Jamie along with a can of coke and five empty spaces.
It explains they have 'invited' Jamie along with two friends to find more coke cans..
Audience believes it is authentic. Random clips left in to keep those random experiences, like the tourist taking a photo and them misplacing some footage. Because of their maturity level around the audience's mindset & the way they think, plus the way she says it - young teens (her peers and audience) would believe it, and buy into the 'fun' exciting experience and instagram etc, prizes.
Our age group senses bullshit and believes it not authentic because its all cleverly planned and constructed. its the story of a highschoolers journey to Aus. seems like she's holding back the truth a little bit. This video is deceptive for this reason, and the third 'friend' is really the filmer of the video, and we never see their face.
Compared to the other videos, she seemed like she was trying a lot harder.
But there is a 'Behind the scenes' kind of feel in this one.
She makes us believe that its natural and authentic through her nature, innocence and body language, however its all a clever advertisement for Coca-Cola. Her body language and their joking around and playing is authentic, the setups and coke aspect isn't. (setting up coke can before each shot.) staged, questions of 'why?'
Selling an experience 'colour your summer.'
We believe this video would seem more authentic if she was taking the video herself or with a selfie stick.
words and mannerisms, with close up to face etc has all been constructed.
Dilemma, building cliches and stereotypes.
• quirky, relatable humour, pokes fun at self and clips taken on own camera.
• Making jokes like they'll kidnap her then 'yolo.' sound nervous, "this could be potentially fun and dangerous.." making it feel as if she had no idea about it.
• Interrupts video to explain some lost footage.
• Doesn't seem like she's lying, about trip, but coke reps are in the background planning it all.
• She is on a real experince that they have planned, so its all a hoax.
• Real experiences like asking locals what the clue meant because they didn't know.
• Cans wouldn't have been left there for the day, they would have had to be planted before each shot.
• Hilarious moment caught on camera when a lady took selfie in front of fountain.
• Moment not caught on camera but they claim that a guy came out of nowhere and gave them a can.
• the third 'friend' seems to be a filmed as they operate the camera with some skill, and we haven't yet put a face to them.
• They show all the cans in the box in different colours - marketing ploy. advertising.
• 'colour your summer' in clue, then plugs instagram.
• Man appears to give prizes (watch, headphones)
Inject Design
formed in 2002
relatively fresh/new
beautiful designs with local clients.
Typography, photography, illustration and game design.
Young team, work on projects that appeal and which inspire idea's.
loyal, supportive and confidence to create opportunities.
We as massey designers would fit in. PROVENANCE.
Authentic: they have their client list + work online. stated on the website for everyone to see/ to be seen.
"we do this, and more"
not limited to type, or logo etc, they do things that interest them.
Local Market.
Aesthetic of the website is appealing.
"What defines Inject?"
• Humble
• Everything they do is accessible.
• Clean-cut and minimal. (describe more) cut the bullshit, no embellishment.
• Youthful, innovative group (young team)
• Partnerships and collaborations "over a decade,' loyalty and trust.
• Provenance.
• transparent. What you see is what you get.
• Homegrown
• Small businesses rather than chain stores.
• Invested interest
Our video would be clean cut. supportive of kiwi 'homegrown' (putting money where their mouth is)
born here, lived here and want to stay in the creative capital. work locally, support local places.
Google
* Innovative, global company. Travel but could bring kiwi perspective.
Google glasses, google cardboard, google cromecast, chrome browser, maps, gmail, google drive, play store etc.
• casual but professional
• Modesty, not pretentious
• international, multi cultural. lifestyle environment.
• design for information, and with a sense of humour
• creative 24/7 no set times to have to work.
Distill to 1min presentation about you.
serious bit, then silly bit. Show potential but be humorous.
Design examples of stuff you're into: eg graphic design
Green Hat
(Creative/creativity)
Swap entire wardrobe with best friend.
may be problematic, but may stand out.
Different styles and sizes (loose and baggy).
Football shirts, passionate about football.
Look more youthful/younger.
practicality and functionality
cost of maintaining/maintenance eg dry cleaning
cultural signifiers
effect of relationship with friends
hygiene differences
how it fits body
shoes worn in so wouldnt be able to wear.
Unique pieces,
swapping expensive for cheap.
feeling uncomfortable (have been worn)
wont suit you (he wears a suit and you wear jeans) innapropriate for turning up to a construction site
size of wardobe, wont fit in or yours is small, theirs is large.
what the clothing represents (identity, non authentic)
offensive t-shirts?
Age: conservative or ostentatious/flamboyant
reluctant at first, but would feel more comfortable later on.
at end would be funny.
functionality.
emotional connections (ego and status)
conduit to a place and memory.
would want to hold on to and not throw away.
Someone may have bought for you.
You seeing them wear your stuff could be weird and creepy
Who you are and taking your identity.
Artefact.
might gain clothes you need, eg hoodie in winter
perceptions of self, more preppy or now more hippy. (afraid or unsure but keen to take on new style)
sexuality.
Sports teams (new beliefs)
new job opportunity (work clothes)
new understanding of other person
newer nicer clothes to wear out
new lifestyle opportunity to be someone different
confidence (new outfit everyday)
different style/persona/identity
GREEN HAT
• alter ego, more money, fancier clothes,
sell the clothes and make money off it
work uniforms to go to their job
horse riding/sports gear to learn how to do that activity
costume party
make an art piece about buying too many clothing
• Take their identity, go home to their house, work at their workplace, drive their car and become them completely.
everyone came to a wardobe and chose one and was given something random.
then by faking everything would find out who the real you is.
HATS
How do you get you across, other than your clothes?
could do a clothes swap to bring out you.
writing down helps with creative process too.
WILL NEED TO HAVE A BUNCH OF EXERCISES TO PROVOKE IDEA'S IF GET STUCK IN 4th YEAR, AND START DOUBTING SELF.
RESEARCH DESIGNS AND ART that I am interested in (architecture, design, fine arts, political art)
video about storytelling
TED talk
bring in visual examples of film!
how education is killing creativity (link on stream)
Vimeo examples.
VIDEO's we just shot - look at just the visuals first, then only sound and pick out what makes each person ourselves.
Given 1minute, and then do 2mins or two separate videos.
what makes you, you.
Our work = how do we bring you and your work together.
work as in aspects of graphic design.
injects work to your characteristics.
'A Bug's Life storyboarding'
on Youtube
'Vanishing Point'
on Vimeo
(may have been made entirely in After Effects)
Interview with Pixar on their storyboarding process.
How WallE most of it
Vimeo.com/16051959
Todor & Petru
(stop motion)
Sound VERY important in our video.
tie in with visuals
Slow down frame rate.
4 or 5 frames = 4 or 5 drawings
• Film in green room
• Different angles, shots maybe some movement?
My Skills and work:
I'm a visual interpreter, and am open and willing to try anything/everything. or try new things
I have experimented with film, Type, 3D rendering, graphic design and _?
##practice on couch, or in an area talking really fast to rehearse almost.
* Innovative, global company. Travel but could bring kiwi perspective.
Google glasses, google cardboard, google cromecast, chrome browser, maps, gmail, google drive, play store etc.
• casual but professional
• Modesty, not pretentious
• international, multi cultural. lifestyle environment.
• design for information, and with a sense of humour
• creative 24/7 no set times to have to work.
Semiotic Presentations and class discussion
Teaming Up
Who are you?
Identity exercise
Identity exercise
serious bit, then silly bit. Show potential but be humorous.
Design examples of stuff you're into: eg graphic design
Green Hat
(Creative/creativity)
Swap entire wardrobe with best friend.
may be problematic, but may stand out.
Different styles and sizes (loose and baggy).
Football shirts, passionate about football.
Look more youthful/younger.
practicality and functionality
cost of maintaining/maintenance eg dry cleaning
cultural signifiers
effect of relationship with friends
hygiene differences
how it fits body
shoes worn in so wouldnt be able to wear.
Unique pieces,
swapping expensive for cheap.
feeling uncomfortable (have been worn)
wont suit you (he wears a suit and you wear jeans) innapropriate for turning up to a construction site
size of wardobe, wont fit in or yours is small, theirs is large.
what the clothing represents (identity, non authentic)
offensive t-shirts?
Age: conservative or ostentatious/flamboyant
reluctant at first, but would feel more comfortable later on.
at end would be funny.
functionality.
emotional connections (ego and status)
conduit to a place and memory.
would want to hold on to and not throw away.
Someone may have bought for you.
You seeing them wear your stuff could be weird and creepy
Who you are and taking your identity.
Artefact.
might gain clothes you need, eg hoodie in winter
perceptions of self, more preppy or now more hippy. (afraid or unsure but keen to take on new style)
sexuality.
Sports teams (new beliefs)
new job opportunity (work clothes)
new understanding of other person
newer nicer clothes to wear out
new lifestyle opportunity to be someone different
confidence (new outfit everyday)
different style/persona/identity
GREEN HAT
• alter ego, more money, fancier clothes,
sell the clothes and make money off it
work uniforms to go to their job
horse riding/sports gear to learn how to do that activity
costume party
make an art piece about buying too many clothing
• Take their identity, go home to their house, work at their workplace, drive their car and become them completely.
everyone came to a wardobe and chose one and was given something random.
then by faking everything would find out who the real you is.
HATS
How do you get you across, other than your clothes?
could do a clothes swap to bring out you.
writing down helps with creative process too.
WILL NEED TO HAVE A BUNCH OF EXERCISES TO PROVOKE IDEA'S IF GET STUCK IN 4th YEAR, AND START DOUBTING SELF.
RESEARCH DESIGNS AND ART that I am interested in (architecture, design, fine arts, political art)
video about storytelling
TED talk
bring in visual examples of film!
how education is killing creativity (link on stream)
Vimeo examples.
VIDEO's we just shot - look at just the visuals first, then only sound and pick out what makes each person ourselves.
Given 1minute, and then do 2mins or two separate videos.
what makes you, you.
Our work = how do we bring you and your work together.
work as in aspects of graphic design.
injects work to your characteristics.
'A Bug's Life storyboarding'
on Youtube
'Vanishing Point'
on Vimeo
(may have been made entirely in After Effects)
Interview with Pixar on their storyboarding process.
How WallE most of it
Vimeo.com/16051959
Todor & Petru
(stop motion)
Sound VERY important in our video.
tie in with visuals
Slow down frame rate.
4 or 5 frames = 4 or 5 drawings
• Film in green room
• Different angles, shots maybe some movement?
My Skills and work:
I'm a visual interpreter, and am open and willing to try anything/everything. or try new things
I have experimented with film, Type, 3D rendering, graphic design and _?
##practice on couch, or in an area talking really fast to rehearse almost.
